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Africa is a continent of entrepreneurs; people with great ideas and a passion for execution. The increase in foreign investment has paved the way for African brands to compete on an international scale and many companies find that although they
• AfCFTA, the largest global free trade area by countries participating, could transform the continent’s economic prospects. • It aims to be a model of cross-border cooperation in an era of growing isolationism. • The agreement must overcome implementation challenges
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